03
Brand Image | Clothing

Dogana

Direction
Prof. Francesco Messina


Together with
Irene Doro
Penelope Volinia

Dogana is an imaginary chain of clothing stores based in Venice, which sells three different lines of clothing: Cànevo, Lingonberrie and Melidissa. The identities of the store and of the individual lines are based on the history of Venetian textile industry, which gets translated in elegant and youthful brands. In this way, every clothing line features unique yet consistent identity signs. The project touched several steps: from naming to price tag design, from business cards to packaging.

03
Brand Image | Clothing

Dogana

Dogana is an imaginary chain of clothing stores based in Venice, which sells three different lines of clothing: Cànevo, Lingonberrie and Melidissa.

The identities of the store and of the individual lines are based on the history of Venetian textile industry, which gets translated in elegant and youthful brands. In this way, every clothing line features unique yet consistent identity signs. The project touched several steps: from naming to price tag design, from business cards to packaging.

Direction
Prof. Francesco Messina


Together with
Irene Doro
Penelope Volinia

Business cards from Dogana brand Shoppers from Dogana brand Animated composition of Dogana pattern starting from logo Branded bookmark from Dogana Detail of branded bookmark from Dogana Covers of Dogana Journal Internal pages of Dogana Journal Animated logos of Cànevo Lingonberrie and Melidissa Price tag labels from hemp fiber based clothing brand Cànevo on a shirt Price tag labels from hemp fiber based clothing brand Cànevo Price tag label from wool based clothing brand Lingonberrie Price tag label from silk based clothing brand Melidissa All basic brand image materials for Dogana