01
Brand image | Public Space

Ars District

Bachelor Thesis
“Ars: how to tell the future Arsenal Park of Verona”,
Disegno industriale e Multimedia,
IUAV, Venice, October 2019

The Austrian arsenal of Verona ↗ (19th century) will be renewed by 2024 and will become the Ars District: a citadel for culture and innovation. For my bachelor thesis, I designed a new visual identity for this urban district which aimed to find a balance between historic heritage and tech look. Plus my thesis developed useful solutions to integrate the new district within the existing urban context. For this reason, the graphic design was equally focused on the pre-opening (Ars Lab + construction site) as well as on the full activity phase (Ars District).

01
Brand image | Public Space

Ars District

The Austrian arsenal of Verona ↗ (19th century) will be renewed by 2024 and will become the Ars District: a citadel for culture and innovation.

For my bachelor thesis, I designed a new visual identity for this urban district which aimed to find a balance between historic heritage and tech look. Plus my thesis developed useful solutions to integrate the new district within the existing urban context.

For this reason, the graphic design was equally focused on the pre-opening (Ars Lab + construction site) as well as on the full activity phase (Ars District).

Bachelor Thesis
“Ars: how to tell the future Arsenal Park of Verona”,
Disegno industriale e Multimedia,
IUAV, Venice, October 2019

Front facade of the ancient Austrian Arsenal of Verona Old metallic writing on the front facade of the ancient Austrian Arsenal of Verona Ancient coat of arms of the Austrian Empire Animated logo of Ars District Logo design for Ars District Ars Lab opening meeting poster Ars Lab opening meeting totem at the entrance Different versions of Ars logo Brochure Ars Lab opening meeting internal pages Brochure Ars Lab opening meeting cover Brochure Ars Lab opening meeting internal map of Verona Ars District website Original decorated door inside Verona Austrian arsenal Identity symbols for the four main areas of the Ars District Set of identity icons for Ars District Ars District building site barrier with district map Bulding site informative barriers for Ars District Bulding site temporary directions for Ars District Ars District opening posters Application of internal directions flags on main doors of Ars District Ars District black tote bag Ars District yellow tote bag Indoor directions for Ars District Ars District outdoor directions totem design First and second poster out of four for Ars District opening Third and fourth poster out of four for Ars District opening Ars District opening billboard